Finding your “Why”

What is your “why”? What is your “one thing”? What motivates you?

These questions are fundamental to our personal and professional success, but they’re also some of the hardest ones to answer.

We asked our founder, LJ Aguinaga, to dive into his purpose and what drives him to be better every day. Here’s what he had to share:

My “why” is to enhance the lives of others around me, and to eventually be financially free by providing value to my loved ones and community.

That’s what gets me out of bed, what motivates me to start my day, go to the gym, and bring my all to the office every single day.

There was a shift in my perspective about 5 years ago, when I started actively pursuing a lot of personal development and growth. Since then, it’s kind of been my singular focus – my “one-track mind” item.

I look forward to the moment I can say that I’m “retired,” if you will, because of the passive income being generated by the different ventures I have going on. However, if I’m being honest with myself, I know I won’t actually be retired. I’ll still have my hands in a bunch of different businesses, and that’s what will always keep me going.

Even on vacation, I find myself talking to people about business opportunities, how they’re running things, and what can be done better. It’s something I truly love, and something that fires me up no matter where I am.

So, that being said, what is your “why”?

It’s a very tough question to answer. People often tell me that they want to live a more luxurious lifestyle, or maybe

have more time to themselves.

Whatever it might be, all that matters is that it’s important to you, and that you’re doing what you need to do in order to get there.

It might take some reflection, introspection, journaling, writing things down on paper. Taking the time to look inward really helps paint a clear picture of where we’re going, because we’re actually doing the work. 

Let me know your “why” in the comments below, or reach out if you’d like to chat about it in real time.

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